News

👏 RJOY: A New Short Drama Service Launches in the MENA Region

LimeX and RisingJoy have launched RJOY, a new app dedicated to short-form vertical drama series. Each story is a fast-paced, emotionally charged drama designed for seamless mobile viewing — anytime, anywhere.
Demand for micro-drama and vertical content in the MENA region is growing rapidly. RJOY unlocks new opportunities for scalable growth, deeper audience engagement, and monetization of next-generation content formats.
Together, LimeX and RisingJoy are shaping the future of vertical storytelling in the region by delivering unique, high-impact content tailored to modern viewing habits.
💫 Through this partnership, we aim to secure leading positions in the market by combining our expertise in production, distribution, and advanced technology solutions.